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Sugar Land Unveils Spring 2024 Music Festival Lineup

(SUGAR LAND) - The City of Sugar Land is set to host a series of music festivals at The Crown Festival Park in 2024. The Sweet Beats Music Festival and Sugar Land Jazz Fest are presented in collaboration with Spectrum Concessions.

Providing a celebration of music, local food, shopping and more, the Sweet Beats Music Festival will take place May 4-5. A variety of stages will provide the backdrop for performances that will showcase a blend of local talent and nationally acclaimed headliners.

The family-friendly event will also feature reptile shows, BMX demonstrations, treats from local vendors, body marbling - a form of temporary body art and much more. Alongside activities for children and families, adult attendees will be able to enjoy tequila tastings, regional beers, and food offerings at the on-site tequila bar and beer garden.

The following weekend, Sugar Land Jazz Fest will feature nationally touring artists May 11-12. The two-day festival will be the region’s first and only smooth jazz festival, highlighting multiple artists daily, and offering a celebration of art, culture and community. Artist line-ups for both festivals will be unveiled soon.

The Sweet Beats Music Festival and Sugar Land Jazz Fest are produced by Spectrum Concessions, a Texas-based production and hospitality company that coordinates a wide range of events, from festivals to seasonal celebrations, across the United States and Canada.

“Bringing this impressive lineup of music festivals to Sugar Land is a testament to our city’s rapid growth and our emerging reputation as a hub for top-tier global entertainment,” said Director of Economic Development Elizabeth Huff. “We’re so excited for both residents and visitors from across the state to be a part of these vibrant events.”

For more information on these upcoming music festivals, visit and


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